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The Watt Street Journal
Insights for B2B sales, marketing and communications professionals.
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Internet Strain Could Force Leaders to Examine How They Communicate with Employees
Internet Strain Could Force Leaders to Examine How They Communicate...
Internet networks across the globe are showing strain. If this burden turns into periodic disruptions, leaders might want to look at…
Ron Watt Jr.
Mar 30, 2020
Artificial intelligence is about to arrive in strategic marketing
Artificial intelligence is about to arrive in strategic marketing
Artificial intelligence (AI) has moved out of the realm of science fiction and into routine use in the workplace. This rapidly accelerating…
Ron Watt Jr.
Jan 26, 2017
The marketing outlook for reality is mixed — and that’s good
The marketing outlook for reality is mixed — and that’s good
“It’s hard to think of an area that doesn’t completely change.”
Ron Watt Jr.
Jan 5, 2017
Not your father’s product promotion
Not your father’s product promotion
The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel…
Ron Watt Jr.
Dec 20, 2016
How to level up your workforce communications with gamification
How to level up your workforce communications with gamification
I never expected the hours I spent as a kid working through Legend of Zelda and Super Mario Brothers on the then-cutting edge Nintendo…
Ron Watt Jr.
Nov 17, 2016
Your taxi will be waiting on the roof
Your taxi will be waiting on the roof
The day may soon be coming when hailing a taxi will mean waving not down the street but up at the sky.
Ron Watt Jr.
Nov 17, 2016
Beyond thought leadership: the dream
Beyond thought leadership: the dream
“Thought leadership” is one of those terms like “outside the box” that can make our eyes roll even before the speaker has finished uttering…
Ron Watt Jr.
Oct 29, 2016
Dronetech gets down to business
Dronetech gets down to business
What could your organization do if your workers didn’t need to breathe — and could fly?
Ron Watt Jr.
Oct 29, 2016
The converged car: electricity and autonomy
The converged car: electricity and autonomy
That didn’t take long.
Ron Watt Jr.
Oct 29, 2016
Finally, content marketing grows for B2B businesses
Finally, content marketing grows for B2B businesses
What’s your story?
Ron Watt Jr.
Oct 29, 2016
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